18 SEO Tools That Experts Use in Everyday

Being proficient in SEO optimization can be difficult, especially when you are just starting out. Fortunately, finding the best SEO tools is easy, and we have put them all together in this list. We contacted more than 30 SEO experts to find out the best SEO software and what kind of keyword tracking tool left a deep impression on the SEO experts. You don’t need to try all these tools, just figure out which tool best suits your store’s needs. Search Engine Optimization (SEO) Tools list

1| Ahrefs: SEO Keyword Tool

Ahrefs is one of the most recommended SEO tools online. When it became the largest website crawler, it was second only to Google. SEO experts cannot take full advantage of Ahref’s Site Audit function because it is the best SEO analysis tool. The tool highlights which parts of the website need improvement to help ensure the best ranking. From a competitor analysis perspective, you might use Ahrefs to identify competitor backlinks to use as a starting point for your own brand. You can also use this SEO tool to find the most links to content in the niche.

2| Google Search Console: Top SEO Tool

Google’s Search Console is freely available to everyone who owns a website, allowing you to monitor and report the presence of your website in the Google SERP. All you need to do is to verify your website by adding some code to the website or through Google Analytics, and then you can submit the sitemap for indexing. Although you don’t need a Search Console account to appear in Google’s search results, you can control what content is indexed and how the account is used to represent your site. As an SEO checker tool, Search Console can help you understand how Google and its users view your site and allow you to optimize to improve the performance of Google search results.

3| SEMRush: Marketing SEO Tools

Marketing SEO tools like SEMRush often become fan favorites in the SEO community. Experts love that you can easily evaluate your rankings, changes made to them, and new ranking opportunities. One of the most popular features of this SEO tool is Domain Vs Domain analysis, which allows you to easily compare your website with your competitors. If you are looking for analysis reports that can help you better understand your website’s search data, traffic, or even competitors, you can compare keywords and domains. The web SEO checker tool allows you to easily monitor your rankings and find some suggestions on how to improve website performance.

4| KWFinder: SEO Keyword Tool

SEO keyword tools such as KWFinder can help you find long-tail keywords with less competition. Experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERPs (search engine results pages). Their ranking tracking tool helps you easily determine your ranking while tracking your improvements based on a key metric. Plus, if this is not enough, you will get a lot of new keyword ideas to help you rank higher.

5| Moz: SEO Software

SEO software Moz continues to emerge, becoming one of the best SEO tools actually used by experts. Some people appreciate that Moz is always up to date, even though Google makes regular changes to its algorithm. Others are keen on its chat portal because it allows them to always gain insights into every question asked. Whether you are looking for keyword recommendations or website crawling, Moz is a powerful full-service company. You can gain insight into the performance of your website and how to improve it. They also have a free MozBar toolbar, which you can download for free, allowing you to view the store’s metrics while browsing any page. If you want to learn more about SEO, you should also consider checking out its annual conference MozCon.

6| Ubersuggest: Keyword Tracking Tool

Ubersuggest, developed by Neil Patel, is a keyword finder tool that can help you identify keywords and the search intent behind them by showing them the highest SERPs. From short-tail phrases to long-tail phrases, you can find hundreds of suggestions in this great free keyword tool to find the right term on your website. The metrics they include in the report are the number of keywords, competition, cost-per-click, and seasonal trends. This tool is ideal for organic search engine optimization (SEO) and paid PPC teams, and can help determine whether keywords are worth targeting and their competitiveness.

7| Answer The Public: Free SEO Tools

Free SEO tools (such as Answer the Public) make it easy for you to find topics to write for your e-commerce blog. In the past, I have used this tool to create content around specific keywords to better rank online. Suppose you are in the “fitness” market segment. You can use this free SEO tool to create content around keywords such as fitness, yoga, running, exercise volume to find, exercise and cover the entire spectrum. The opportunity to find selected clips is great. Suppose you hire a freelancer to create content for you, then all you need to do is download this list and send it to them. It only takes you five minutes and it becomes one of the most effective ways to propose SEO topics for a new website.

8| SpyFu: Free SEO Tools

Although SpyFu does provide an amazing premium version, many of our experts appreciate their free features. If you are just getting started, you can easily grow into a paid feature when you start successfully. You can easily view the number of searches for each keyword each month, and easily determine the difficulty of ranking for that keyword. You can also do some research on your competitors to determine which keywords they use. You can search your competitors’ websites or your own websites to easily see how many organic keywords they have, how many clicks they get each month, who their paying competitors and natural competitors are, the ads they created on Google Adwords, etc. It is one of the most detailed SEO analysis tools on the market.

9| Woorank: SEO Ranking Tool

As a top SEO analysis tool, Woorank provides free and paid options to track and report your marketing data. You can insert competitors to discover the keywords they are targeting to overlap with them. Try to report on the performance of keywords over time to truly understand your industry and optimize for users in the best way. The most important thing is to understand what your website is missing from both technical and content perspectives because this tool can identify duplicate content, downtime, and security issues and provide guidelines on how to fix them.

10| Majestic: Marketing SEO Tools

According to experts, Majestic is one of the best marketing SEO tools. It has countless useful features, such as The Majestic Million, which allows you to view the ranking of the top million websites. Is your website successful? The site browser feature allows you to easily view a general overview of the online store and the number of backlinks you have. It can also be used as an SEO keyword tool, allowing you to find the best keywords to rank, and it also has features suitable for site comparison and ranking tracking.

11| Google Trends: SEO Checker Tool

Google Trends has been around for many years, but it has not been fully utilized. Not only does it provide you with information about keywords, but it also allows you to gain insight into the trends surrounding the topic, which is invaluable at any stage of business development. Search for keywords in any country/region and receive information about them, such as popular queries, rising queries, interest over a period of time, and geographic location depending on interest. If you are not sure which SEO keyword is right for you, then this is the best SEO tool.

12| SEOQuake: Free SEO Tools

SEOQuake is considered one of the best free SEO tools. The Chrome extension can act as an SEO checker tool to perform site audits on the page, evaluate your internal and external links, and also make site comparisons to help you determine your performance compared to competitors. Other features of this SEO analysis tool include keyword analysis, such as keyword density, an easy-to-read SEO dashboard, and an export function that allows you to easily download data and send it to key people in your team.

13| Siteliner: SEO Analysis Tool

Siteliner is an SEO checker tool that helps you find duplicate content on your website. What is duplicate content? Same content as other websites. Google uses it to punish websites. Using this SEO tool, you can scan the entire website for duplicate content, broken links, average page size and speed, number of internal links per page, etc. It will also compare your website with the average of websites checked with this tool to help you better understand your position.

14| Fat Rank: SEO Tools

SEO Chrome extensions such as Fat Rank allow you to easily analyze the performance of your website. This SEO keyword tool lets you know the ranking of keywords. You can add keywords to your search to find the ranking of each page for each optimized keyword. If you are not ranking in the top 100 results, it will tell you that you are not ranking in that keyword. This information allows you to better optimize the online store for that keyword so that you can adjust it as needed.

15| Keywords Everywhere: SEO Keyword Tool

Keyword Everywhere is another excellent SEO Chrome extension, which can aggregate data from various SEO tools (such as Google Analytics, Search Console, Google Trends, etc.) to help you find the best keywords Perform ranking. They use a combination of free SEO tools to simplify the process of determining the best keywords for your website. Therefore, instead of browsing multiple websites every day, you can use this tool to save a lot of time every day.

16| Screaming Frog: SEO Tools Online

Screaming Frog is considered by experts as one of the best SEO tools online. They like to use this tool to analyze your website super fast to perform website audits, how much time can be saved. In fact, everyone we talked to said that insights are obtained faster than most online SEO tools. The tool also informs you of duplicate content, fixed errors, wrong redirects, and improved areas for link building. Their SEO Spider tool is considered the best feature by top SEO experts.

17| CORA: Advanced SEO Tools

If you are looking for more advanced SEO tools, you may want to check out CORA. If you are looking for advanced SEO site reviews, they are not cheap, but they will be as comprehensive as possible. If you are a medium-sized business, you might use this SEO tool to better understand the weaknesses and opportunities of your website.

18| Serpstat: All-in-one SEO platform

Serpstat is a growth hacking platform for SEO, PPC and content marketing goals. If you are looking for affordable and versatile tools to solve SEO tasks, analyze competitors and manage your team, Serpstat will be a good choice. Now, many experts are using this tool, because the tool has collected keyword and competitor analysis data in all Google regions around the world. In addition, Serpstat is known for its unique features. One of the most popular features is the “missing keywords” feature, which can identify keywords that competitors rank in the top 10 search results, but you don’t.


The best SEO tools on this list are not enough. I mean, they will definitely help you better understand how to improve the optimization of your website, but they will not help you get the job done. You will need to put in some effort to get the results you want. This means making SEO-optimized content, rewriting the descriptions of all manufacturers, and transforming it into your niche market, and absorbing the knowledge you learned from these SEO tools and making adjustments. If you have a limited budget, most tools are free to use or try. Give it a try. Think of these SEO checker tools as guides, telling you where you need to improve. And follow their suggestions to promote your growth. Your success depends on you. Go to the next step.